Blog: Tag / website start-up

A useful and information-rich website can be of great significance in maintaining a good online presence for your business. The most important factor that brings a website good search engine ranking is its content. If you want to create a website design that attracts more visitors and engages the readers, the best you can do is to invest considerable time and resources in creating high quality content for your website. Some web designers try to give more emphasis to the layout, colour scheme and other design elements of the website, and ignore the importance of the content/information available...


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First of all, if you are reading this article then I can consider myself that you already know the importance of the internet in today’s world. Firstly it allows you to show your existence online, to the world. It is like your shop front, available 24/7 providing potential customers with vital information about your business. The world is getting more and more competitive in every sphere of our lives and it’s definitely a competitive world out there. But if you consider to show your existence to the world (as an individual or as a business), then a unique website is what you need. We...


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The power of marketing has made many a product. A strong name and slick logo have been the difference between success and failure with countless products, often products that were manufactured in the same factory but branded with different names. Few of today’s strong brands started out with their own factories; they bought production from factories prepared to manufacture and brand based on their customers’ wishes. The road to success was the marketing and branding strategies adopted. The name has become critical; there are examples of a brand whose success has been based purely on name...


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VAT is the standard tax on goods and services in the EU though there are items that are exempt or zero percentage. Since its inception forty years ago VAT has proved a baffling subject for many, and an irritation for others. Anyone can voluntarily register for VAT and there are some valid reasons for doing so but there is no legal requirement to register unless the business has a turnover of £77,000 in taxable goods. Everyone aspires to success so it is worth looking at VAT when starting a business but not necessarily registering. Whatever the business the assumption is that it will be selling...


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The size of the ecommerce market grows by the day and it has been important that technology has kept pace with this demand. The broad name for the means by which a company can collect money from its online customers is a payment gateway. A payment gateway is just the means by which a website can perform like a credit card terminal in a retail outlet; it provides security by encrypting the details of a credit or debit card so that those details are secure from any outside party with only the customer, the supplier and the card processor aware of the transaction. The gateway’s role begins...


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Consumer spending has changed dramatically since the advent of the internet; the major retailers of the World with premises on Fifth Avenue or Oxford Street have realised it is essential to have an informative website to support their retail activities. They are right. The World has become one big marketplace. There is instant access to information on the internet and satellite television has supported the spread of commercial activity. A famous name goes with a famous brand and the images are seen on television and internet at the press of a button. There are some issues with websites, not least...


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The internet has transformed the world in more ways than one. It is a source of instant information and communication. It is rendering the postal services almost obsolete; the fax that became so popular in recent decades to transmit information is similarly losing its appeal. The email has taken over, transactions with secure means of payment have transformed consumer spending. The trend will never be reversed so it is worth knowing if there is a way to make profit from online activities. Many people do and sell their services and ideas to make even more. While they find a willing audience,...


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The internet has transformed modern business; every commercial concern uses a website to promote its business and some sell directly from the internet to the consumer. If the business is located in the UK then its website is subject to UK law even if the website is hosted elsewhere. A website is merely a different way to do business, to promote and sell. Even if the website is doing no direct selling, it is still subject to the legal regulations of selling and promotion that apply everywhere. It is important to have knowledge of those regulations. Similarly data protection laws apply to anyone...


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It’s the modern way; there is no escaping the internet. When every major company and brand, every sports organization and newspaper has a website, there really is no choice. The World was already diminishing in size before the internet took hold. Satellite television brought live action from all corners of the World 24/7. The major brands recognized that to maintain their brands they needed to reinforce their positive brand image. What better way to do it than to use the famous celebrities from film and sport that satellite television had made even more famous? There are some questions...


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