A useful and information-rich website can be of great significance in maintaining a good online presence for your business. The most important factor that brings a website good search engine ranking is its content. If you want to create a website design that attracts more visitors and engages the readers, the best you can do is to invest considerable time and resources in creating high quality content for your website. Some web designers try to give more emphasis to the layout, colour scheme and other design elements of the website, and ignore the importance of the content/information available...


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First of all, if you are reading this article then I can consider myself that you already know the importance of the internet in today’s world. Firstly it allows you to show your existence online, to the world. It is like your shop front, available 24/7 providing potential customers with vital information about your business. The world is getting more and more competitive in every sphere of our lives and it’s definitely a competitive world out there. But if you consider to show your existence to the world (as an individual or as a business), then a unique website is what you need. We...


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The power of marketing has made many a product. A strong name and slick logo have been the difference between success and failure with countless products, often products that were manufactured in the same factory but branded with different names. Few of today’s strong brands started out with their own factories; they bought production from factories prepared to manufacture and brand based on their customers’ wishes. The road to success was the marketing and branding strategies adopted. The name has become critical; there are examples of a brand whose success has been based purely on name...


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VAT is the standard tax on goods and services in the EU though there are items that are exempt or zero percentage. Since its inception forty years ago VAT has proved a baffling subject for many, and an irritation for others. Anyone can voluntarily register for VAT and there are some valid reasons for doing so but there is no legal requirement to register unless the business has a turnover of £77,000 in taxable goods. Everyone aspires to success so it is worth looking at VAT when starting a business but not necessarily registering. Whatever the business the assumption is that it will be selling...


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The size of the ecommerce market grows by the day and it has been important that technology has kept pace with this demand. The broad name for the means by which a company can collect money from its online customers is a payment gateway. A payment gateway is just the means by which a website can perform like a credit card terminal in a retail outlet; it provides security by encrypting the details of a credit or debit card so that those details are secure from any outside party with only the customer, the supplier and the card processor aware of the transaction. The gateway’s role begins...


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There is no hiding place! Where are you? While it is unlikely that a little white lie to that question will ever be double checked by modern technology that technology does have the capability to track you down. It can identify where a mobile phone is being used for example and has been very helpful in solving criminal activity. That is geo location. It is relevant for a number of things; it has become extremely valuable in tracking species which have been tagged for research reasons, possibly to plot migration routes for example. It is a modern equivalent of what ornithologists have done for decades...


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The internet dominates modern life; it is the medium that everyone uses for information and that applies right across the board. Television and newspaper have a role to play but increasingly if someone is looking for things, they will look on the internet. The result is that there has been a shift in emphasis when it comes to even things such as recruitment. A prominent newspaper advertisement is both costly and temporary. The newspaper is discarded; the internet remains. In this competitive world where opportunities exist but several candidates are interested in them, it makes absolute sense...


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Consumer spending has changed dramatically since the advent of the internet; the major retailers of the World with premises on Fifth Avenue or Oxford Street have realised it is essential to have an informative website to support their retail activities. They are right. The World has become one big marketplace. There is instant access to information on the internet and satellite television has supported the spread of commercial activity. A famous name goes with a famous brand and the images are seen on television and internet at the press of a button. There are some issues with websites, not least...


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Strong brands have created and sustained demand. Most businesses however need to be visible to increase their turnover. They need to appear on the search engine when important keywords are used for general enquiries because their name alone is not enough to guarantee traffic to their websites. The internet has transformed consumer spending and everyone has a website even if they are not selling directly through their site to the public. All the major fashion labels and all the world’s leading retail stores from Fifth Avenue to Knightsbridge and Oxford Street have websites even though they...


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While the day of the paperless office was a theory that has yet to happen, the internet and its means of communications has changed the way that business is conducted to the extent that an internet presence is important for everyone. Businesses promote themselves on the internet, even if they are major retail concerns with stores in the most fashionable shopping streets of the World; a website is just as relevant for the modern person keen to pursue a career or make contact with similar minded folk. The popularity of the social media is proof of that but it is possible to go a stage further...


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