Blog: Tag / website marketing

The power of marketing has made many a product. A strong name and slick logo have been the difference between success and failure with countless products, often products that were manufactured in the same factory but branded with different names. Few of today’s strong brands started out with their own factories; they bought production from factories prepared to manufacture and brand based on their customers’ wishes. The road to success was the marketing and branding strategies adopted. The name has become critical; there are examples of a brand whose success has been based purely on name...


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There is no hiding place! Where are you? While it is unlikely that a little white lie to that question will ever be double checked by modern technology that technology does have the capability to track you down. It can identify where a mobile phone is being used for example and has been very helpful in solving criminal activity. That is geo location. It is relevant for a number of things; it has become extremely valuable in tracking species which have been tagged for research reasons, possibly to plot migration routes for example. It is a modern equivalent of what ornithologists have done for decades...


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Strong brands have created and sustained demand. Most businesses however need to be visible to increase their turnover. They need to appear on the search engine when important keywords are used for general enquiries because their name alone is not enough to guarantee traffic to their websites. The internet has transformed consumer spending and everyone has a website even if they are not selling directly through their site to the public. All the major fashion labels and all the world’s leading retail stores from Fifth Avenue to Knightsbridge and Oxford Street have websites even though they...


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While to say the answer is “trial and error” to some extent it is correct. A website can sometimes have too much information and it can try to sell too many different things. It is possible to be too close to a subject that you lose objectivity. This problem highlights the need for research to see what the competition is doing and how it is presenting itself. That should result in a few questions about whether your website has clarity and simplicity yet a strong message. There are a few ideas to test to see whether they increase sales; one is most certainly to concentrate on a few products...


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