Blog: Tag / website design

A useful and information-rich website can be of great significance in maintaining a good online presence for your business. The most important factor that brings a website good search engine ranking is its content. If you want to create a website design that attracts more visitors and engages the readers, the best you can do is to invest considerable time and resources in creating high quality content for your website. Some web designers try to give more emphasis to the layout, colour scheme and other design elements of the website, and ignore the importance of the content/information available...


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First of all, if you are reading this article then I can consider myself that you already know the importance of the internet in today’s world. Firstly it allows you to show your existence online, to the world. It is like your shop front, available 24/7 providing potential customers with vital information about your business. The world is getting more and more competitive in every sphere of our lives and it’s definitely a competitive world out there. But if you consider to show your existence to the world (as an individual or as a business), then a unique website is what you need. We...


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The size of the ecommerce market grows by the day and it has been important that technology has kept pace with this demand. The broad name for the means by which a company can collect money from its online customers is a payment gateway. A payment gateway is just the means by which a website can perform like a credit card terminal in a retail outlet; it provides security by encrypting the details of a credit or debit card so that those details are secure from any outside party with only the customer, the supplier and the card processor aware of the transaction. The gateway’s role begins...


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Consumer spending has changed dramatically since the advent of the internet; the major retailers of the World with premises on Fifth Avenue or Oxford Street have realised it is essential to have an informative website to support their retail activities. They are right. The World has become one big marketplace. There is instant access to information on the internet and satellite television has supported the spread of commercial activity. A famous name goes with a famous brand and the images are seen on television and internet at the press of a button. There are some issues with websites, not least...


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The internet has transformed modern business; every commercial concern uses a website to promote its business and some sell directly from the internet to the consumer. If the business is located in the UK then its website is subject to UK law even if the website is hosted elsewhere. A website is merely a different way to do business, to promote and sell. Even if the website is doing no direct selling, it is still subject to the legal regulations of selling and promotion that apply everywhere. It is important to have knowledge of those regulations. Similarly data protection laws apply to anyone...


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While to say the answer is “trial and error” to some extent it is correct. A website can sometimes have too much information and it can try to sell too many different things. It is possible to be too close to a subject that you lose objectivity. This problem highlights the need for research to see what the competition is doing and how it is presenting itself. That should result in a few questions about whether your website has clarity and simplicity yet a strong message. There are a few ideas to test to see whether they increase sales; one is most certainly to concentrate on a few products...


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