There is no hiding place! Where are you? While it is unlikely that a little white lie to that question will ever be double checked by modern technology that technology does have the capability to track you down. It can identify where a mobile phone is being used for example and has been very helpful in solving criminal activity. That is geo location.
It is relevant for a number of things; it has become extremely valuable in tracking species which have been tagged for research reasons, possibly to plot migration routes for example. It is a modern equivalent of what ornithologists have done for decades...
Strong brands have created and sustained demand. Most businesses however need to be visible to increase their turnover. They need to appear on the search engine when important keywords are used for general enquiries because their name alone is not enough to guarantee traffic to their websites.
The internet has transformed consumer spending and everyone has a website even if they are not selling directly through their site to the public. All the major fashion labels and all the world’s leading retail stores from Fifth Avenue to Knightsbridge and Oxford Street have websites even though they...
