Blog: Tag / eCommerce website

A useful and information-rich website can be of great significance in maintaining a good online presence for your business. The most important factor that brings a website good search engine ranking is its content. If you want to create a website design that attracts more visitors and engages the readers, the best you can do is to invest considerable time and resources in creating high quality content for your website. Some web designers try to give more emphasis to the layout, colour scheme and other design elements of the website, and ignore the importance of the content/information available...


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VAT is the standard tax on goods and services in the EU though there are items that are exempt or zero percentage. Since its inception forty years ago VAT has proved a baffling subject for many, and an irritation for others. Anyone can voluntarily register for VAT and there are some valid reasons for doing so but there is no legal requirement to register unless the business has a turnover of £77,000 in taxable goods. Everyone aspires to success so it is worth looking at VAT when starting a business but not necessarily registering. Whatever the business the assumption is that it will be selling...


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The size of the ecommerce market grows by the day and it has been important that technology has kept pace with this demand. The broad name for the means by which a company can collect money from its online customers is a payment gateway. A payment gateway is just the means by which a website can perform like a credit card terminal in a retail outlet; it provides security by encrypting the details of a credit or debit card so that those details are secure from any outside party with only the customer, the supplier and the card processor aware of the transaction. The gateway’s role begins...


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While to say the answer is “trial and error” to some extent it is correct. A website can sometimes have too much information and it can try to sell too many different things. It is possible to be too close to a subject that you lose objectivity. This problem highlights the need for research to see what the competition is doing and how it is presenting itself. That should result in a few questions about whether your website has clarity and simplicity yet a strong message. There are a few ideas to test to see whether they increase sales; one is most certainly to concentrate on a few products...


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