The power of marketing has made many a product. A strong name and slick logo have been the difference between success and failure with countless products, often products that were manufactured in the same factory but branded with different names.
Few of today’s strong brands started out with their own factories; they bought production from factories prepared to manufacture and brand based on their customers’ wishes. The road to success was the marketing and branding strategies adopted.
The name has become critical; there are examples of a brand whose success has been based purely on name...
It’s the modern way; there is no escaping the internet. When every major company and brand, every sports organization and newspaper has a website, there really is no choice.
The World was already diminishing in size before the internet took hold. Satellite television brought live action from all corners of the World 24/7. The major brands recognized that to maintain their brands they needed to reinforce their positive brand image. What better way to do it than to use the famous celebrities from film and sport that satellite television had made even more famous?
There are some questions...
