The internet has transformed the world in more ways than one. It is a source of instant information and communication. It is rendering the postal services almost obsolete; the fax that became so popular in recent decades to transmit information is similarly losing its appeal. The email has taken over, transactions with secure means of payment have transformed consumer spending. The trend will never be reversed so it is worth knowing if there is a way to make profit from online activities. Many people do and sell their services and ideas to make even more. While they find a willing audience,...


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The internet has transformed modern business; every commercial concern uses a website to promote its business and some sell directly from the internet to the consumer. If the business is located in the UK then its website is subject to UK law even if the website is hosted elsewhere. A website is merely a different way to do business, to promote and sell. Even if the website is doing no direct selling, it is still subject to the legal regulations of selling and promotion that apply everywhere. It is important to have knowledge of those regulations. Similarly data protection laws apply to anyone...


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The internet has become central to many things in life today; even the elderly have realised how useful a source of information it has become. While they may not have fully bought into the technology and using the medium for purchases, there is a general recognition that the internet has replaced many tradition forms of communication. There is little doubt that in the years to come the internet will become even more powerful and as such it is important to have a positive presence on the web so that anyone making enquiries will find the details you want them to find, presented in a way that you have...


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While to say the answer is “trial and error” to some extent it is correct. A website can sometimes have too much information and it can try to sell too many different things. It is possible to be too close to a subject that you lose objectivity. This problem highlights the need for research to see what the competition is doing and how it is presenting itself. That should result in a few questions about whether your website has clarity and simplicity yet a strong message. There are a few ideas to test to see whether they increase sales; one is most certainly to concentrate on a few products...


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It’s the modern way; there is no escaping the internet. When every major company and brand, every sports organization and newspaper has a website, there really is no choice. The World was already diminishing in size before the internet took hold. Satellite television brought live action from all corners of the World 24/7. The major brands recognized that to maintain their brands they needed to reinforce their positive brand image. What better way to do it than to use the famous celebrities from film and sport that satellite television had made even more famous? There are some questions...


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In the years to come the newspaper business and postal services will come under even more pressure from the internet as the communications industry continues its revolution. It is already important to have a presence on the internet even if it is merely in the social media where friends and family chat informally. While the technology for this communication may change the concept won’t. The internet has transformed the way that business conducts its affairs; even the famous retail brands with prime city centre locations understand the inevitable. They need a website to promote themselves even...


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